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The data controller for personal data of online shop www.aurearegina.ee is Aurea Regina OÜ (hereinafter ‘Aurea Regina’), registry code 14188546, address Vana-Viru tn 5, Tallinn, 10111, phone (+372)-601-8088 and email address pood@aurearegina.ee.




- Name of the person who placed an order, contact phone number, email address;


- Address for delivery of goods and/or registration;


- Bank account number (when paying by bank transfer);


- Cost of goods and services and data related to payments (purchase history);


- Customer support details.




Personal data are used to manage the buyer’s orders and deliver the goods.


Purchase history data (purchase date, goods, quantity, and the buyer’s data) are used to compile an overview of purchased goods and services and to analyse customer preferences.


The bank account number is used to return payments to the buyer.


Personal data, such as email address, contact phone, company name, name, are processed to resolve issues related to the provision of goods and services (customer support).


The IP address or other network identifiers of the user of the online shop are processed by the online shop as the information society service and for the production of web usage statistics.




The processing of personal data takes place for the purpose of fulfilling the agreement entered into with the buyer.


The processing of personal data is carried out in order to fulfil a legal obligation (such as accounting and the settlement of consumer disputes).




Personal data are forwarded to the customer support of the online shop for the management of purchases and purchase history and for resolving customer problems.


The company’s name, name, contact phone number, and email address will be forwarded to the company delivering the goods for delivery. If the goods are delivered by courier, in addition to the contact details, the delivery address of the goods will also be provided.


Personal data may be forwarded to information technology service providers if this is necessary to ensure the functionality of the online shop or data hosting.




Personal data are stored on the servers of Roller Äritarkvara OÜ, which are located in the territory of the Member State of the European Union or countries that have joined the European Economic Area. Data may be forwarded to countries whose level of data protection has been assessed as adequate by the European Commission and to US companies that are affiliated to the Privacy Shield framework. The employees of the online shop have access to personal data for the purpose of allowing for the delivery of the goods to the buyer, resolving technical issues related to the use of the online shop, and providing customer support service.


The online shop implements appropriate physical, organisational, and IT security measures to protect personal data from accidental or unlawful destruction, loss, alteration or unauthorised access and disclosure.


When forwarding personal data to the data processors of the online shop (for example, the transport service provider and data hosting), the processing of personal data takes place on the basis of agreements concluded with the online shop and the data processors. Data processors are obligated to ensure appropriate safeguards for the processing of personal data.




Personal data can be accessed and corrections made in the user profile of the online shop. If the purchase has been made without a user account, personal data can be accessed via customer support.




If the processing of personal data takes place on the basis of the buyer’s consent, the buyer has the right to withdraw the consent by notifying the customer support by sending an email to pood@aurearegina.ee.




Upon closing the customer account at the online shop, personal data will be deleted, unless such data needs to be stored for accounting or resolving consumer disputes.


Purchase history in the online shop without a customer account is stored for ten years.


In case of disputes related to payments and consumer disputes, personal data will be kept until the claim is fulfilled or the limitation period expires (three years).


Personal data required for accounting purposes will be kept for seven years.




To delete personal data, it is necessary to contact customer support by sending an email to pood@aurearegina.ee. A request for deletion will be answered within a month, at the latest. Customer support identifies and specifies the period for deleting data.




To transfer personal data, it is necessary to contact customer support by sending an email to pood@aurearegina.ee. A request for a transfer submitted by email will be answered within a month, at the latest. Customer support will identify a person and provide them with personal data applicable to the transfer.




Aurea Regina OÜ has the right to use the buyer’s email address to send ads and other information about its products and services if the buyer has expressed a wish to do so by entering the email address and subscribed to direct mail on the website of Aurea Regina OÜ. The buyer can cancel the offers and unsubscribe from newsletters sent to the email address at any time by clicking on the link at the end of the email or by sending a corresponding message to the email address of Aurea Regina OÜ (pood@aurearegina.ee) or by following the instructions in the newsletter. Settlement of disputes


Disputes arising between Aurea Regina OÜ and the Buyer related the processing of personal data will be resolved through negotiations. The buyer will send its complaints to the email address of Aurea Regina OÜ (pood@aurearegina.ee) or call (+372)-601-8088. The supervisory authority is the Estonian Data Protection Inspectorate (info@aki.ee).



Cookie policy

We use cookies on our website.



A cookie is a small text file that a web server sends to the user’s web browser and asks for permission to be saved on the hard drive. Once the user has given their consent to the storage of a cookie, the file is saved on the user’s hard drive and then the cookie helps to analyse web traffic or to notify the visitor when a specific site is visited. Cookies allow web applications to respond to the user as an individual. The web application can customise its actions according to the user’s needs, likes and dislikes by collecting and remembering information about the user’s preferences.


● Essential/mandatory cookies – these cookies are essential to allow you to move around the website and use its elements, for example, to access secure areas of the website. Without these cookies, the services you requested cannot be provided. They do not collect personally identifiable information about the visitor;


● Performance cookies – these cookies collect information about how visitors use the website, such as which pages visitors visit most often and whether websites give them error messages. They do not collect personally identifiable information about the visitor. All information they collect is aggregate and anonymous as such. They are only used to improve the performance of the website;


● Functionality cookies – these cookies allow the website to remember the choices you make (such as your username, language or the region in which you are located) and to provide enhanced and personalised features. For example, a website may show your local weather or traffic news by storing information about the area where you are currently located in a cookie. Functionality cookies can also be used to remember changes to text size, font, and other customisable elements on the websites. They may also be used to provide the services you request, such as watching a video or commenting on a blog post. The information collected by cookies may be anonymous and cookies will not be able to track the browsing of other websites.



Aurea Regina uses a web traffic log cookie to identify which websites are being used. This helps to analyse data on web traffic and improve the usability of the online shop of the E-Coin Shop according to the needs of the users. The information is used only for statistical analysis purposes, after which all data is deleted from the system.


A cookie does not allow Aurea Regina to access the user’s computer or the data related to the user, except for the data that the user has shared with the E-Coin Shop. It is possible for the user to enable or disable cookies. The user can configure their browser to disable cookies. However, this may prevent the user from receiving the full user experienc